
“Business Journalism or Journalism of Business – An Ethical Orientation Needed”
D.V.Ramana Murthy*
” I am constantly pressured by advertisers to write stories that will sell more of their products. It gets me angry. The proper method is to be totally honest, evenwhen you could upset your entire ad base. If you remain honest, people will read it no matter what the medium. And where there is circulation, ads will follow”. ( a businees journalist)
Business journalism is the branch of journalism that tracks, records, analyzes and interprets the economic changes that take place in a society. It could include anything frompersonal finanace,to business at the local market andshopping malls, to the performance of well-known and not-so-well-known companies.
This form of journalism covers news and features articles about people, places and issues related to the field ofbusiness.
Most newspapers, magazines, radio, and television news shows carry a business segment. However, detailed and in depth business journalism can be found in publications, radio, and television channels dedicated specifically to business and financial journalism.
A journalist who works in this branch is considered a business journalist. Their main purpose is gathering information about current events in the economic life… Continue reading


May 13th, 2012
maureen 
